Stop Cutting Prices! Retain Customers with Value By Dr. Lucia Kelleher
08/05/09
Businesses need to explore the concept of value more deeply so as to better understand what customers consider valuable to them.… read more >>
Listening to Customers is Not Enough: You Have to Act and Adapt. By Dr. Lucia Kelleher
08/05/09
Voice of the customer (VOC) enables business to find out why customers purchase their product or service, and how satisfied they are with the service they are receiving. … read more >>